Mobile App Publishing: App Store and Google Play Guide
ASO strategies and processes you need to know for publishing your mobile app on App Store and Google Play.
Publishing your mobile app on the App Store and Google Play Store is one of the most critical steps in the development process. A proper publishing strategy directly affects your app's discoverability and download count.
ASO (App Store Optimization) is the foundation for increasing your mobile app's in-store visibility. By optimizing elements like app title, description, keywords, screenshots, and promotional video, you can increase organic download numbers.
Apple and Google have different review processes, security requirements, and design guidelines (Human Interface Guidelines, Material Design). Automating build processes with Expo EAS, managing beta testing with TestFlight and Internal Testing ensures quality before launch.
Monetization strategies like in-app purchases, subscription models, and ad integrations should also be part of your publishing plan.
For your mobile app publishing process, explore our mobile app development services.
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